How are user habits shifting toward interactive 3D content?

User habits are shifting toward interactive 3D content by transitioning from passive viewing to active engagement, such as manipulating 3D models, exploring virtual spaces, or customizing digital elements. This shift is driven by users’ growing demand for deeper, participatory experiences—they increasingly prefer controlling or interacting with content over static 2D visuals, seeking personalization and real-time interaction. Key scenarios include e-commerce (360° product previews for better pre-purchase understanding), gaming (customizable characters and environments), and education (interactive virtual labs for hands-on learning). In short, this habit change reflects a broader trend toward immersive, user-centric digital experiences that prioritize interaction over observation.