Setting up lighting for 3D product renders starts by identifying the product’s key features to guide light source placement, then using structured techniques to highlight details and depth.
Use the three-point lighting method: key light (main illumination, typically 45° above the product for depth), fill light (softens shadows, with lower intensity than the key light), and rim light (accentuates edges, positioned behind the product to separate it from the background).
Tailor light type to the product’s material: for shiny surfaces (e.g., metal, glass), use diffused or soft lights to avoid harsh reflections; for matte objects (e.g., fabric, wood), slightly stronger direct light can emphasize texture details.
Beginners should start with a basic three-point setup, adjust light angles and intensity incrementally, and preview renders to balance highlights and shadow definition, ensuring the product’s key features remain the focal point.